Digital Marketer

--Lahore Analytica--

A digital marketer develops, implements, and manages online marketing strategies to promote a company's products or services. Key responsibilities include creating content for websites, social media, email campaigns, and other digital channels. They analyze data to measure campaign performance, optimize SEO, manage pay-per-click (PPC) advertising, and enhance brand visibility. They stay updated with industry trends to innovate and improve marketing tactics. Collaboration with design, content, and sales teams is essential to ensure cohesive and effective campaigns. Their goal is to increase online presence, drive traffic, and generate leads to boost business growth and customer engagement. 

Digital Strategy Development
Content Creation & Marketing 
Social Media Management 
Paid Advertisment Campaigns
Website Optimisation

Responsibilities

  • Develop and implement comprehensive digital marketing strategies to promote the IT company's products, services, and brand.
  • Create engaging and relevant content for digital channels, including website, blog, social media, email newsletters, and marketing collateral.
  • Manage social media accounts and profiles (e.g., LinkedIn, Twitter, Facebook) to build brand awareness, engage followers, and foster community interaction.
  • Plan, execute, and optimize paid advertising campaigns across digital channels, including search engine marketing (SEM), display advertising, and social media ads.
  • Design and implement email marketing campaigns, newsletters, and drip campaigns to nurture leads, engage customers, and drive conversions.

Must Have

  • Proven experience (typically 1-3 years) in digital marketing roles, preferably in the IT industry or related technology sectors.
  • Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, HubSpot, and marketing automation software.
  • Analytical mindset with the ability to interpret data, analyze performance metrics, and derive actionable insights to optimize campaigns and drive results.
  • Creative thinking, problem-solving skills, and attention to detail, with a passion for innovation and continuous improvement in digital marketing practices.

Nice to have

  • Diverse Skill Development
  • Creativity and Innovation
  • Data-Driven Decisions
  • Strong analytical skills

What's great in the job?


  • Creativity and Innovation
  • Dynamic and Evolving Field
  • Data-Driven Decisions
  • High Demand and Growth
  • Flexibility and Remote Work
  • Diverse Skill Development

What We Offer


Each employee has a chance to see the impact of his work. You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly sports sessions, team building events, monthly drink, and much more

Perks

A full-time position
Attractive salary package.

Trainings

12 days / year, including
6 of your choice.

Sport Activity

Play any sport with colleagues,
the bill is covered.

Eat & Drink

Fruit, coffee and
snacks provided.